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Section 12 · C. Package yourself

Cover Letters

≤250 words, by name, a specific reason and one proof point — three templates keyed to how you found the role, lifting conversion from ~2% to 15–20%.

25topics152interview Q&A125practice problems25videos

Topics in this section

Each topic pairs a video with the theory, interview questions & answers, and practice problems whose solutions unlock as you complete them.

12.1
Universal Rules & Which Template
Video6 Q&A4 practice16 min
12.2
The Three Templates
Video6 Q&A5 practice16 min
12.3
Common Pitfalls → One-Move Fixes
Video6 Q&A5 practice14 min
12.4
Personalisation — The Multiplier
Video6 Q&A5 practice13 min
12.5
Finding the Name & the 10-Minute Research Routine
Video6 Q&A5 practice14 min
12.6
The Hook Library — Five Opening Patterns
Video6 Q&A5 practice14 min
12.7
The Proof Paragraph — Choosing & Compressing the Win
Video6 Q&A5 practice14 min
12.8
The Fit Line — Mission, Team & Stack Alignment
Video6 Q&A5 practice13 min
12.9
The Soft-Ask Close — Variants & Calls to Action
Video6 Q&A5 practice12 min
12.10
Voice & Tone — Confident, Specific, Human
Video6 Q&A5 practice13 min
12.11
The Referral Letter In Depth — Earning & Using the Name
Video6 Q&A5 practice15 min
12.12
The Cold Letter In Depth — Differentiating Without Trust
Video6 Q&A5 practice15 min
12.13
The Recruiter Reply In Depth — Qualify & Build Momentum
Video6 Q&A5 practice14 min
12.14
LinkedIn DMs & Short-Form Outreach
Video6 Q&A5 practice14 min
12.15
The Email Application — Subject Lines & Attachment Etiquette
Video6 Q&A5 practice13 min
12.16
Graduate Programs & Internship Letters
Video6 Q&A5 practice14 min
12.17
Key Selection Criteria — AU Government & Enterprise
Video6 Q&A5 practice15 min
12.18
Career-Changer & Gap-Explanation Letters
Video6 Q&A5 practice14 min
12.19
Work Rights in the Letter — When & How to Mention
Video6 Q&A5 practice13 min
12.20
Tailoring at Scale — The 15-Minute Letter System
Video6 Q&A5 practice14 min
12.21
AI-Drafted Letters — Editor, Not Author
Video8 Q&A6 practice13 min
12.22
The Worked Example — A 198-Word Letter, Annotated
Video6 Q&A5 practice13 min
12.23
When to Skip the Cover Letter
Video6 Q&A5 practice12 min
12.24
Measuring What Converts — Letter & Outreach Analytics
Video6 Q&A5 practice13 min
12.25
Follow-Ups After Applying — Timing, Phrasing, Restraint
Video6 Q&A5 practice13 min